We, Stefan and Toni, are independent individual investors and the founders of this independent Swiss finance blog.
We realized we shared a passion for finance in 2017—one of us at work and the other thanks to a chance encounter in front of the coffee machine.
This was followed by scathing book reviews, critical assessments of financial theories—some more established than others—and—by Swiss standards—an unusually open discussion of our own investments.
Speaking of investments: We both firmly believe in a broadly diversified, long-term “buy-and-hold” strategy that takes various asset classes into account.
And one more thing: We don’t want to sell you a “smart” investment product or give you “surefire” stock market tips. Instead, we actively support you in making the most of your money and becoming your own financial advisor.
Our mission reflects our values and motivation.