Privacy policy
This privacy policy explains the nature, scope and purpose of the processing of personal data via this website and external online presences, such as social media.
The company data protection officer can be contacted at the following address:
mail@schweizerfinanzblog.ch
Categories of personal data processed
We process the following categories of personal data:
Purposes of processing
We process your personal data for the following purposes:
We also process your personal data for non-personal purposes, in particular for
Finally, we process your personal data for the purposes for which you may have given your consent, such as
You can delete the cookies in your browser at any time.
Categories of recipients of the personal data
Your personal data will be shared with the following categories of controllers:
The privacy policies of the website and online channel service providers can be found on the websites of these companies. Schweizer Finanzblog.ch has no influence on these data protection declarations and cannot provide information about their data processing.
Your personal data will be passed on to the following categories of service providers:
Where is your data processed?
Your personal data is processed in Switzerland, in the member states of the EU and the EEA and in the United Kingdom and anonymized in the USA. The appropriate level of data protection in these countries is determined by the Federal Council.
We use cookies and similar technologies on our website to analyze usage for visitors and to continuously optimize our content. Personal data (e.g. IP address, usage behavior) may also be processed in the process.
This website uses the web analysis service Google Analytics 4, offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google uses cookies to help the website analyze how users use the site.
The information generated by the cookies about your use of this website may be transmitted to and stored by Google on servers in the United States. IP addresses are also recorded, but stored in abbreviated form (IP anonymization is active).
Purpose of data processing: Analysis of user behavior to improve the website.
Legal basis: Our legitimate interest in a user-friendly and economically optimized web presence in accordance with Art. 31 para. 1 revDSG.
Opt-out option:
You have various options to prevent the collection and transmission of your data by Google Analytics:
You can block or restrict the storage of cookies via the corresponding settings in your browser.
Many browsers offer a so-called “Do Not Track” function that automatically rejects tracking requests.
Google provides a special browser add-on with which you can permanently deactivate the collection by Google Analytics:
https://tools.google.com/dlpage/gaoptout?hl=de
Please note that the functionality of this website may be restricted if cookies or scripts are completely deactivated.
This website uses Microsoft Clarity, an analysis tool from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Among other things, Clarity records mouse movements, click behavior, scroll depth, devices used and session replays in order to improve the user-friendliness of the website.
This may result in the transfer of data to third countries (in particular the USA), whereby Microsoft states that it provides suitable guarantees in accordance with international data protection standards.
Purpose of data processing: Improvement of user-friendliness and optimization of the website based on anonymized usage data.
Legal basis: Legitimate interest pursuant to Art. 31 para. 1 revDSG.
Opt-out option:
You can restrict or prevent data collection by Microsoft Clarity:
Clarity responds to this message via the “Do Not Track” setting of your browser, if activated.
In addition, you can find out about further objection options directly via Microsoft’s privacy policy:
https://privacy.microsoft.com/de-de/privacystatement
The same applies here: Complete blocking can impair the user experience on our website.
We use the Google reCAPTCHA service, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to protect against misuse of our forms and to avoid spam.
Google reCAPTCHA analyzes the behavior of website visitors to determine whether they are natural persons or automated accesses (e.g. by bots). The analysis begins automatically as soon as the relevant page is loaded. Google collects various data, such as
IP address,
Mouse movements,
Dwell time,
any installed browser plug-ins,
Referrer URL and
Further information required for the function.
The data collected in this way may be transferred to Google servers in the USA. Google processes this data under its own responsibility in accordance with its privacy policy.
Purpose of data processing: Protection of our web forms and server infrastructure against automated attacks and misuse.
Legal basis: Legitimate interest pursuant to Art. 31 para. 1 revDSG to protect against misuse and to maintain technical security.
Opt-out option:
There is currently no direct option to deactivate Google reCAPTCHA via an opt-out, as the service is automatically activated when certain pages are accessed. However, if you do not want data to be transmitted to Google, please do not use the corresponding forms on our website.
Further information on data processing by Google can be found in the Google privacy policy:
https://policies.google.com/privacy?hl=de
What are your rights?
You have the following rights under the Data Protection Act:
To exercise your rights, you can contact us at the following address:
mail@schweizerfinanzblog.ch
Changes to this privacy policy
The content of this privacy policy may be changed at any time.
Last update: July 2025
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