Learn to invest – in eight lessons

After our first eight articles, which shed light on the topic of “investing” from the general (“Why investing is better than saving”) to the very specific (“Buying ETFs: it’s this easy”), we think it’s the ideal time to summarize the most important findings for you. In line with our mission, we want our independent financial blog to provide as many people in Switzerland as possible with relevant knowledge on how to invest successfully and sustainably. For this reason, we have created a guide to investing from our first posts.

Learn to invest and become your own financial advisor!

Our aim is that after reading the following guide “Learning to invest – in eight lessons”, you will have the essential tools to become your own financial advisor who is able to invest your assets in a self-determined , rational and scientifically sound manner. By “scientifically sound”, we mean that countless studies have proven the effectiveness of modern portfolio theory and the investment strategy presented in our blog. The investment strategy can be summarized as follows:

  • Invest broadly diversified instead of chasing individual stocks, so-called stock-picking
  • invest regularly instead of waiting for the supposedly ideal time, so-called market timing
  • rely on low-cost, passive equity ETFs instead of expensive, actively managed funds
  • Invest for the long term instead of the short term and benefit from the power of compound interest

“Forecasts are difficult, especially when they concern the future. (Mark Twain)”

But for us, scientific also means recognizing that there is no guarantee that the (stock market) findings from the past, no matter how comprehensively proven, will necessarily apply to the future. Or in Mark Twain’s words: “Predictions are difficult, especially when they concern the future”.

“We consider the short-term forecasts pushed by the media to be completely nonsensical and dubious regarding share price developments.”

We consider the media-pushed short-term forecasts regarding share price developments, which are made at the beginning of each year in particular, to be completely nonsensical and dubious. In this regard, the NZZ aptly sums up the dismal 2018 stock market year: “If the hefty losses are painful enough in themselves, 2018 is likely to be remembered by market participants for a long time, above all because hardly anyone had expected such an outcome at the beginning of the year. Back then, the experts were positive across the board.” As far as the past is concerned, we want to rely on empirical knowledge. This shows, for example, that globally diversified investments in equity ETFs have yielded substantially better returns than low-risk investments over the long term (see Figure 1). At the same time, we are convinced that the global economy will continue to grow in the long term as value creation and people’s expectations continue to rise and new markets are constantly being developed. For this reason, and assuming that investors are able to keep a cool head even in turbulent stock market times and do not sell their investments in a panic, we see no rational reason why high returns of around 9% cannot continue to be achieved in the future through scientifically based investing (see Figure 1). Expected returns in real terms for different risk profiles and equity shares (global portfolio)

Figure 1: Portfolios with different proportions of equities (i.e. global portfolio using globally diversified equity ETFs), based on the period from 1975 to 2010, adjusted for inflation, excluding costs and taxes, the historical returns are higher than the expected returns because the latter include a “safety margin”. Source: G. Kommer, Souverän investieren mit Indexfonds & ETFs, 3rd edition

 

So start using the following instructions to take your finances into your own hands and avoid losing money unnecessarily!

Guide “Learning to invest – in eight lessons”

LESSON 1:

In the long term, equity investments yield significantly better returns than savings accounts

LESSON 2:

There is (unfortunately) no return without risk

LESSON 3:

Diversify for an optimal risk/return ratio

LESSON 4:

Organize your assets according to your personal risk profile

LESSON 5:

Pay attention to the balance of your investment

LESSON 6:

Invest passively using ETFs

LESSON 7:

Choose low-cost, broad-market ETFs

LESSON 8:

Take action and invest in your first ETF

Three tips for your investment

Tip 1: Choose a suitable financial partner for you

Compare for yourself and choose a financial partner that meets your needs. If you also invest passively, you should pay particular attention to low fees. Because high costs minimize your return. But not only that: low fees are of no use to you if the flashy financial discounter does not offer your desired ETF at all or operates with hidden costs. If there is one thing we have learned from our extensive reviews and our own experiences, it is that there is simply no such thing as THE best broker & co. All financial providers have their strengths and weaknesses. It depends on the overall package and on you or what is important to YOU. What are your personal preferences? For example, if it is Swissness, a huge range of ETFs on your home exchange SIX and worldwide as well as impeccable support in your native language, then the Swiss pioneer broker and market leader Swissquote should convince you. If you enter our promotional code “MKT_SFB” when opening an account, you will receive the firstCHF 100 in trading fees as a gift. If these features are not so important to you and/or Swissquote is too expensive, then the powerful foreign providers Interactive Brokers or DEGIRO (100 CHF transaction fees for free) could be your first choice. Based on our in-depth analyses, we can recommend not only the three online brokers mentioned above, but also innovative robo-advisors for automated investing, lean neobanks with cost advantages and Splint Invest an extremely exciting platform for alternative investments. On our recommendation page you will find the most important features of these and other financial providers summarized in the form of brief profiles, including links to our detailed reviews and any starting credits.

 

Tip 2: Invest regularly

With regular, e.g. monthly, investments, you ensure a continuous build-up of assets and benefit from the compound interest effect in the long term. It is important that the fees remain as low as possible, even for smaller tranches. If you would like to implement your savings plan automatically by means of a standing order, without brokerage fees and from as little as CHF 100 across your entire portfolio , a robo-advisor could be an interesting savings plan alternative to a broker or neobank. In our Robo-Advisor Switzerland comparison with attractive starting balances, we tested three of the most innovative Swiss providers in detail. You can also find the most important results on our recommendation page.

Tip 3: Read a good financial book

We have both read various books on the subject of “scientifically sound investing” and agree that Gerd Kommers’ standard work “Souverän investieren mit Indexfonds und ETFs: Wie Privatanleger das Spiel gegen die Finanzbranche gewinnen” is one of the best in this respect. You can order the book here free of charge.