Category: Basics

Dry January, veganuary, more sport or all of the above? As sensible as these and other resolutions may be, unfortunately they are often short-lived. We want to change that, at least for...

For a successful, long-term investment, you need a reliable compass. We are convinced of this. In this article, you'll find out which 7 principles we follow to the letter - and where...

You have determined your asset allocation and know which ETF you want - now what? Now comes the easiest part: the actual purchase. Find out how to buy an ETF online in...

If you want to build wealth over the long term, on your own terms, and successfully, there’s really no way around it: Investing in ETFs is the smartest way to invest your...

Your portfolio is set, your asset allocation is in place—and then the markets do whatever they please. Prices rise, fall, and fluctuate. Suddenly, your portfolio no longer matches your risk profile. Does...

How much of your assets belong in shares - and how much stays in your bank account? The answer to this question is the most important decision when investing your money. Not...

Why does a broadly diversified portfolio beat the supposedly smartest stock tip? The answer lies in one of the most powerful concepts of modern financial theory - and in the only real...

Why does one investment yield an attractive return while another barely beats inflation? The answer lies in the magic triangle of investing - and in a conflict of objectives that no one...

What happens if you leave 10,000 francs sitting in a savings account for several decades—and what if you invest it in a diversified portfolio of stocks? Saving feels safe. Investing money sounds...