Category: Basics

Dry January, veganuary, more sport or all of the above? As sensible as these and other resolutions may be, unfortunately they are often short-lived. We want to change that, at least for...

For a successful, long-term investment, you need a reliable compass. We are convinced of this. In this article, you'll find out which 7 principles we follow to the letter - and where...

As we have already shown in previous articles, there is no getting around the asset class "equities" when it comes to long-term, return-oriented investments. However, instead of taking an unnecessarily high risk...

Your portfolio is set, your asset allocation is determined - and then the markets do what they want. Prices rise, fall, shift. Suddenly your portfolio no longer matches your risk profile. Does...

How much of your assets should be invested in shares - and how much should stay in your bank account? The answer to this question is the most important decision when investing...

Why does a broadly diversified portfolio beat the supposedly smartest stock tip? The answer lies in one of the most powerful concepts of modern financial theory - and in the only real...

Why does one investment yield an attractive return while another barely beats inflation? The answer lies in the magic triangle of investing - and in a conflict of objectives that no one...

What happens if you leave CHF 10,000 in a savings account for several decades - and what happens if you invest it broadly in equities? Saving feels safe. Investing money sounds risky....