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Factor Investing

Is factor investing worthwhile? The 5 most important factor premiums in the yield check

The overall market beats most active fund managers. But is there a passive strategy that can outperform the overall market in the long term? Factor…

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20. März 2026 0 Kommentare
Best ETFs Switzerland and global

Best ETFs Switzerland and global 2026: And the Winner is…

Over 2,000 ETFs on the SIX Swiss Exchange alone – and the number is growing all the time. For many investors, making the right choice…

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30. Januar 2026 198 Kommentare

Lay the foundation for your financial freedom in 2026 with these 5 financial resolutions

Dry January, veganuary, more sport or all of the above? As sensible as these and other resolutions may be, unfortunately they are often short-lived. We…

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22. Januar 2026 2 Kommentare

Saxo Bank experience (2026): Best Swiss broker after the drop in fees?

Fees down, functions up: Following a comprehensive realignment, Saxo is now waiving custody account fees and offering all ETF savings plans without purchase commissions for…

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3. Januar 2026 18 Kommentare
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Most Recent Comments

Interactive Brokers Switzerland Experience

Interactive Brokers Switzerland experience (2026): Best broker for Swiss investors?

Since its foundation in 1977, Interactive Brokers has developed from a US pioneer in electronic trading to one of the world’s leading online brokers. In…

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9. April 2022 196 Kommentare
ETF taxes

ETF taxes Switzerland: Optimize your portfolio with these 5 tax-saving tips

We are all too happy to ignore it, but at the beginning of every year it catches up with us mercilessly: the Swiss tax return….

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12. März 2026 47 Kommentare
Best Broker Switzerland

Best broker Switzerland: 6 decisive factors you need to know

Best broker in Switzerland? Yes, it exists – but it is not the same for everyone. The right choice of broker for your securities depends…

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22. August 2025 16 Kommentare
Best ETFs Switzerland and global

Best ETFs Switzerland and global 2026: And the Winner is…

Over 2,000 ETFs on the SIX Swiss Exchange alone – and the number is growing all the time. For many investors, making the right choice…

Erfahre mehr »
30. Januar 2026 198 Kommentare
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Popular

Saxo Bank experience (2026): Best Swiss broker after the drop in fees?

Fees down, functions up: Following a comprehensive realignment, Saxo is now waiving custody account fees and offering all ETF savings plans without purchase commissions for…

Erfahre mehr »
3. Januar 2026 18 Kommentare
Best ETFs Switzerland and global

Best ETFs Switzerland and global 2026: And the Winner is…

Fees down, functions up: Following a comprehensive realignment, Saxo is now waiving custody account fees and offering all ETF savings plans without purchase commissions for…

Erfahre mehr »
30. Januar 2026 198 Kommentare
Interactive Brokers Switzerland Experience

Interactive Brokers Switzerland experience (2026): Best broker for Swiss investors?

Fees down, functions up: Following a comprehensive realignment, Saxo is now waiving custody account fees and offering all ETF savings plans without purchase commissions for…

Erfahre mehr »
9. April 2022 196 Kommentare
Yuh experiences

Yuh experiences (2026): What the star in the Swiss neobanking firmament can do – and what it can’t

Fees down, functions up: Following a comprehensive realignment, Saxo is now waiving custody account fees and offering all ETF savings plans without purchase commissions for…

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4. Oktober 2023 36 Kommentare

Our Mission

Our mission is simple: Through this independent finance blog, we aim to provide as many people in Switzerland as possible with relevant knowledge for sustainable, successful investing—as a solid foundation on the path to greater financial freedom.

We are convinced that many investors today are losing money unnecessarily and failing to realize their full wealth potential—often due to a lack of independent and accessible financial education.

Your Financial Guide

Saving vs. Investing

In the long run, stocks yield significantly higher returns than savings accounts

Magic Triangle

Return, security, liquidity—you can’t have more than two of them

Diversification

Reduces your risk—without affecting your returns

Asset Allocation

What Has the Greatest Impact on Your Investment Success

Rebalancing

Keeps your portfolio balanced

Understanding ETFs

Invest easily, affordably, and globally

Select an ETF

Several factors come into play—not just the cost

Buy an ETF

Get Your First ETF in Less Than a Minute

Über uns

“We don’t want to sell you a smart investment product or give you foolproof stock market tips.”

We, Stefan and Toni, are independent individual investors and the founders of this independent Swiss finance blog.

We realized we shared a passion for finance in 2017—one of us at work and the other thanks to a chance encounter in front of the coffee machine.

This was followed by scathing book reviews, critical assessments of financial theories—some more established than others—and—by Swiss standards—an unusually open discussion of our own investments.

Speaking of investments: We both firmly believe in a broadly diversified, long-term “buy-and-hold” strategy that takes various asset classes into account.

And one more thing: We don’t want to sell you a “smart” investment product or give you “surefire” stock market tips. Instead, we actively support you in making the most of your money and becoming your own financial advisor.

...

Stefan

CO-FOUNDER OF A SWISS FINANCE BLOG

  • Bachelor of Business Administration (FH) / Master of Advanced Studies (MAS) in Real Estate, supplemented by practical continuing education as a financial advisor
  • In financial matters, guided by Markowitz’s portfolio theory and Kommers’ *Sovereign Investing*
  • follows a core-satellite strategy with a global equity portfolio consisting of ETFs and a mix of alternative investments
  • interested in travel, photography, and financial freedom
  • living with his family in Zurich
...

Antun (“Toni”)

CO-FOUNDER OF A SWISS FINANCE BLOG

  • M.Sc. in Mechanical Engineering from ETH / Master of Business Administration
  • In financial matters, influenced by Kommers’ *Souverän investieren* and the Fama-French five-factor model
  • invests in a global equity portfolio composed of ETFs
  • interested in sports, technology, and entrepreneurship
  • living with my family in the Zurich area