Our mission is simple: Through this independent finance blog, we aim to provide as many people in Switzerland as possible with relevant knowledge for sustainable, successful investing—as a solid foundation on the path to greater financial freedom.
We are convinced that many investors today are losing money unnecessarily and failing to realize their full wealth potential—often due to a lack of independent and accessible financial education.
In the long run, stocks yield significantly higher returns than savings accounts
Return, security, liquidity—you can’t have more than two of them
Reduces your risk—without affecting your returns
What Has the Greatest Impact on Your Investment Success
Keeps your portfolio balanced
Invest easily, affordably, and globally
Several factors come into play—not just the cost
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We, Stefan and Toni, are independent individual investors and the founders of this independent Swiss finance blog.
We realized we shared a passion for finance in 2017—one of us at work and the other thanks to a chance encounter in front of the coffee machine.
This was followed by scathing book reviews, critical assessments of financial theories—some more established than others—and—by Swiss standards—an unusually open discussion of our own investments.
Speaking of investments: We both firmly believe in a broadly diversified, long-term “buy-and-hold” strategy that takes various asset classes into account.
And one more thing: We don’t want to sell you a “smart” investment product or give you “surefire” stock market tips. Instead, we actively support you in making the most of your money and becoming your own financial advisor.
Schweizer Finanzblog Beiträge
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Is factor investing worthwhile? The 5 most important factor premiums in the yield check
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Saxo Bank experience (2026): Best Swiss broker after the drop in fees?
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Erfahre mehr »Best ETFs Switzerland and global 2026: And the Winner is…
Fees down, functions up: Following a comprehensive realignment, Saxo is now waiving custody account fees and offering all ETF savings plans without purchase commissions for…
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