Our mission is simple: with this independent financial blog, we want to provide as many people in Switzerland as possible with relevant knowledge for sustainably successful investing – as a solid foundation on the path to greater financial freedom.
We are convinced that many investors today are losing money unnecessarily and not realizing their wealth potential – often due to a lack of independent and comprehensible financial education.
We, Stefan and Toni, are self-determined private investors and founders of this independent Swiss financial blog.
We realized our shared passion for financial topics in 2017 at work or thanks to a chance encounter in front of the coffee machine.
This was followed by unsparing book reviews, critical appraisals of more or less established financial theories and – by Swiss standards – an above-average open exchange about our own investments.
Speaking of investments, we both pursue a broadly diversified, long-term buy-and-hold strategy out of conviction, taking different asset classes into account.
And one more thing: we don’t want to sell you a “smart” investment product or give you “sure-fire” stock market tips. Instead, we actively support you in making more of your money and becoming your own financial advisor.
Stefan
CO-FOUNDER SWISS FINANCE BLOG
Antun (“Toni”)
CO-FOUNDER SWISS FINANCE BLOG
X
Swiss finance blog posts
Current
Is factor investing worthwhile? The 5 most important factor premiums in the yield check
The overall market beats most active fund managers. But is there a passive strategy that can outperform the overall market in the long term? Factor…
Learn more “ETF taxes Switzerland: Optimize your portfolio with these 5 tax-saving tips
We are all too happy to ignore it, but at the beginning of every year it catches up with us mercilessly: the Swiss tax return….
Learn more “Best ETFs Switzerland and global 2026: And the Winner is…
Over 2,000 ETFs on the SIX Swiss Exchange alone – and the number is growing all the time. For many investors, making the right choice…
Learn more “Lay the foundation for your financial freedom in 2026 with these 5 financial resolutions
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Lombard loan when buying ETFs: a booster for your return on equity or playing with fire?
This time we are addressing a very controversial topic: leveraging return on equity using equity ETFs on credit. Yes, even more: for many investors, including…
Learn more “Interactive Brokers Switzerland experience (2026): Best broker for Swiss investors?
Since its foundation in 1977, Interactive Brokers has developed from a US pioneer in electronic trading to one of the world’s leading online brokers. In…
Learn more “Best ETFs Switzerland and global 2026: And the Winner is…
Over 2,000 ETFs on the SIX Swiss Exchange alone – and the number is growing all the time. For many investors, making the right choice…
Learn more “Diversification: The only “free lunch” when investing
Why does a broadly diversified portfolio beat the supposedly smartest stock tip? The answer lies in one of the most powerful concepts of modern financial…
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Best ETFs Switzerland and global 2026: And the Winner is…
Dry January, veganuary, more sport or all of the above? As sensible as these and other resolutions may be, unfortunately they are often short-lived. We…
Learn more “Saxo Bank experience (2026): Best Swiss broker after the drop in fees?
Dry January, veganuary, more sport or all of the above? As sensible as these and other resolutions may be, unfortunately they are often short-lived. We…
Learn more “Yuh experiences (2026): What the star in the Swiss neobanking firmament can do – and what it can’t
Dry January, veganuary, more sport or all of the above? As sensible as these and other resolutions may be, unfortunately they are often short-lived. We…
Learn more “Interactive Brokers Switzerland experience (2026): Best broker for Swiss investors?
Dry January, veganuary, more sport or all of the above? As sensible as these and other resolutions may be, unfortunately they are often short-lived. We…
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