Our mission is simple: Through this independent finance blog, we aim to provide as many people in Switzerland as possible with relevant knowledge for sustainable, successful investing—as a solid foundation on the path to greater financial freedom.
We are convinced that many investors today are losing money unnecessarily and failing to realize their full wealth potential—often due to a lack of independent and accessible financial education.
In the long run, stocks yield significantly higher returns than a savings account.
Return, safety, liquidity—you can’t have more than two of them
Reduces your risk—without affecting your returns
What Has the Greatest Impact on Your Investment Success
Keeps your portfolio balanced
Invest easily, affordably, and globally
Several factors come into play—not just the cost
Get Your First ETF in Less Than a Minute
We, Stefan and Toni, are independent individual investors and the founders of this independent Swiss finance blog.
We realized we shared a passion for finance in 2017—one of us at work and the other thanks to a chance encounter in front of the coffee machine.
This was followed by scathing book reviews, critical assessments of financial theories—some more established than others—and—by Swiss standards—an unusually open discussion about our own investments.
Speaking of investments: We both follow a broadly diversified, long-term “buy-and-hold” strategy out of conviction, incorporating various asset classes.
And one more thing: We don’t want to sell you a “smart” investment product or give you “surefire” stock market tips. Instead, we actively support you in making the most of your money and becoming your own financial advisor.
Stefan
CO-FOUNDER OF A SWISS FINANCE BLOG
Antun (“Toni”)
CO-FOUNDER OF A SWISS FINANCE BLOG
X
Schweizer Finanzblog Beiträge
Current
Our VIAC Experience with the 3a Pension Pioneer: These 5 Strong Arguments Have Convinced Us (Bitcoin Investments Aren’t One of Them)
VIAC—what’s that? This quiet giant, with over five billion Swiss francs in assets under management for retirement savings, is still (too) little known to the…
Erfahre mehr »New: Vanguard VALL—the broadest global ETF for 0.07%
A single ETF, approximately 10,000 stocks, 0.07% annual fees. What would have been considered a misprint ten years ago has been tradable on SIX under…
Erfahre mehr »Best ETFs Switzerland and global 2026: And the Winner is…
Over 2,000 ETFs on the SIX Swiss Exchange alone – and the number is growing all the time. For many investors, making the right choice…
Erfahre mehr »Buying ETFs: it’s that easy!
You have determined your asset allocation and know which ETF you want – now what? Now comes the easiest part: the actual purchase. Find out…
Erfahre mehr »Most Recent Comments
New: Vanguard VALL—the broadest global ETF for 0.07%
A single ETF, approximately 10,000 stocks, 0.07% annual fees. What would have been considered a misprint ten years ago has been tradable on SIX under…
Erfahre mehr »Best ETFs Switzerland and global 2026: And the Winner is…
Over 2,000 ETFs on the SIX Swiss Exchange alone – and the number is growing all the time. For many investors, making the right choice…
Erfahre mehr »Interactive Brokers Switzerland experience (2026): Best broker for Swiss investors?
Since its foundation in 1977, Interactive Brokers has developed from a US pioneer in electronic trading to one of the world’s leading online brokers. In…
Erfahre mehr »Withdrawal plans: How to take early retirement in a relaxed manner
Accumulating wealth is relatively simple, for example by investing regularly in an equity ETF. It is more complex to withdraw the assets you have saved…
Erfahre mehr »Popular
Interactive Brokers Switzerland experience (2026): Best broker for Swiss investors?
You have determined your asset allocation and know which ETF you want – now what? Now comes the easiest part: the actual purchase. Find out…
Erfahre mehr »Best ETFs Switzerland and global 2026: And the Winner is…
You have determined your asset allocation and know which ETF you want – now what? Now comes the easiest part: the actual purchase. Find out…
Erfahre mehr »Yuh experiences (2026): What the star in the Swiss neobanking firmament can do – and what it can’t
You have determined your asset allocation and know which ETF you want – now what? Now comes the easiest part: the actual purchase. Find out…
Erfahre mehr »Saxo Bank experience (2026): Best Swiss broker after the drop in fees?
You have determined your asset allocation and know which ETF you want – now what? Now comes the easiest part: the actual purchase. Find out…
Erfahre mehr »