We, Stefan and Toni, are self-determined private investors and founders of this independent Swiss financial blog.

We realized our shared passion for financial topics in 2017 at work or thanks to a chance encounter in front of the coffee machine.

This was followed by unsparing book reviews, critical appraisals of more or less established financial theories and an above-average, by Swiss standards, open exchange about our own investments.

Speaking of investments, we both pursue a broadly diversified, long-term “buy and hold” strategy out of conviction, taking different asset classes into account.

And one more thing: we don’t want to sell you a “smart” investment product or give you “sure-fire” stock market tips. On the other hand, we want to actively support you in making more of your money and becoming your own financial advisor. You can find out more about our mission here.