We, Stefan and Toni, are self-determined private investors and founders of this independent Swiss financial blog.

We realized our shared passion for financial topics in 2017 at work or thanks to a chance encounter in front of the coffee machine.

This was followed by unsparing book reviews, critical appraisals of more or less established financial theories and – by Swiss standards – an above-average open exchange about our own investments.

Speaking of investments, we both pursue a broadly diversified, long-term buy-and-hold strategy out of conviction, taking different asset classes into account.

And one more thing: we don’t want to sell you a “smart” investment product or give you “sure-fire” stock market tips. Instead, we actively support you in making more of your money and becoming your own financial advisor.

We demonstrate our attitude and motivation in our mission.