We, Stefan and Toni, are self-directed private investors and the founders of this independent Swiss finance blog.

We discovered our shared passion for finance in 2017 at work – or, more precisely, thanks to a chance encounter at the coffee machine.

What followed were unsparing book reviews, critical appraisals of more or less established financial theories and – by Swiss standards – an unusually open exchange about our own investments.

Speaking of investments: out of conviction, we both follow a broadly diversified, long-term buy-and-hold strategy that takes different asset classes into account.

One more thing: we don’t want to sell you a “smart” investment product or give you “surefire” stock tips. Instead, we actively help you make more of your money and become your own financial advisor.

We explain our attitude and motivation in our mission.