Our mission

Our mission is simple: with this independent finance blog, we want to give as many people in Switzerland as possible the relevant knowledge they need to invest successfully over the long term – as a solid foundation on the path to greater financial freedom.

We are convinced that many investors today lose money unnecessarily and fail to realize their wealth potential – often because they lack independent, easy-to-understand financial education.

5 Reasons for investment failure:

...

Excessive risk aversion

which means returns fall by the wayside

...

Reckless speculation

which means taking incalculable risks that can lead to a total loss

...

Constant trading

which generates transaction costs without any extra return

...

Emotional, unplanned selling

which means missing out on future returns

...

Trusting commission-based financial advisors

which sends costs through the roof or throws the risk/return ratio off balance

With this blog, we shed light on the many facets of the financial world: independently, thoroughly and understandably. Our focus is on investing.

Our articles help you make financial decisions that suit your personal situation and get more out of your money.

We follow evidence-based approaches to building wealth over the long term and also draw on our own experience. Short-term speculation, on the other hand, is something we don’t believe in.

The sooner you start investing your savings regularly, the more the compound interest effect can work for you over time. That’s why it’s important to engage with financial education early and on an ongoing basis.

We are convinced that the key to lasting prosperity lies in investing in a way that is tailored to your personal needs and your current situation in life.

With this in mind, we wish you many inspiring moments with our independent finance blog on your path to financial freedom, and we welcome any constructive feedback.

Stefan & Toni