All blog articles

Vanguard ETF VALL

New: Vanguard VALL—the broadest global ETF for 0.07%

31. August 2026
A single ETF, approximately 10,000 stocks, 0.07% annual fees. What would have been considered a misprint ten years ago has been tradable on SIX under the ticker symbol VALL since August 20,…
A single ETF, approximately 10,000 stocks, 0.07% annual fees. What would have been considered a misprint ten years ago has been tradable on SIX under…
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31. August 2026
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Factor Investing

Is factor investing worthwhile? The 5 most important factor premiums in the yield check

20. März 2026
The overall market beats most active fund managers. But is there a passive strategy that can outperform the overall market in the long term? Factor investing promises exactly that. We present the…
The overall market beats most active fund managers. But is there a passive strategy that can outperform the overall market in the long term? Factor…
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20. März 2026
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Best ETFs Switzerland and global

Best ETFs Switzerland and global 2026: And the Winner is…

30. Januar 2026
Over 2,000 ETFs on the SIX Swiss Exchange alone – and the number is growing all the time. For many investors, making the right choice is like flying blind. This is exactly…
Over 2,000 ETFs on the SIX Swiss Exchange alone – and the number is growing all the time. For many investors, making the right choice…
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30. Januar 2026
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Lay the foundation for your financial freedom in 2026 with these 5 financial resolutions

22. Januar 2026
Dry January, veganuary, more sport or all of the above? As sensible as these and other resolutions may be, unfortunately they are often short-lived. We want to change that, at least for…
Dry January, veganuary, more sport or all of the above? As sensible as these and other resolutions may be, unfortunately they are often short-lived. We…
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22. Januar 2026
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Saxo Bank experience (2026): Best Swiss broker after the drop in fees?

3. Januar 2026 1 KOMMENTARE
Fees down, functions up: Following a comprehensive realignment, Saxo is now waiving custody account fees and offering all ETF savings plans without purchase commissions for the first time. Discover how the platform…
Fees down, functions up: Following a comprehensive realignment, Saxo is now waiving custody account fees and offering all ETF savings plans without purchase commissions for…
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3. Januar 2026
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Charlene Cong

Charlene Cong: How she became a millionaire at 31 – and why she chose a life beyond banking

17. November 2025
Born in northeastern China, 3 hours’ drive from the border with North Korea, Charlene Cong is now an independent finance and investment coach based in Zurich. After a decade in banking –…
Born in northeastern China, 3 hours’ drive from the border with North Korea, Charlene Cong is now an independent finance and investment coach based in…
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17. November 2025
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Compounding

Why aren’t we all millionaires by now if the compound interest effect is so simple? 6 stumbling blocks

2. Oktober 2025
We have often written about the compound interest effect in this blog. In conversations, however, we realize time and again that even very smart people can hardly imagine the power behind it….
We have often written about the compound interest effect in this blog. In conversations, however, we realize time and again that even very smart people…
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2. Oktober 2025
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Best Broker Switzerland

Best broker Switzerland: 6 decisive factors you need to know

22. August 2025
Best broker in Switzerland? Yes, it exists – but it is not the same for everyone. The right choice of broker for your securities depends heavily on your individual needs and expectations….
Best broker in Switzerland? Yes, it exists – but it is not the same for everyone. The right choice of broker for your securities depends…
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22. August 2025
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ETF savings plan Switzerland: 3 strong reasons for the autopilot strategy

18. August 2025
The most important success factor in wealth accumulation is regular investing. The easiest way to do this is with a Swiss ETF savings plan. For a long time, there were hardly any…
The most important success factor in wealth accumulation is regular investing. The easiest way to do this is with a Swiss ETF savings plan. For…
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18. August 2025
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Saxo Bank Erfahrungen

Stock market crash guide: How to master market crises with confidence and profit in the long term

4. Juli 2025
Sharp price falls often trigger precisely what is particularly dangerous on the stock market: emotional trading. Fear, uncertainty and the urge to take action are natural reactions – but rarely lead to…
Sharp price falls often trigger precisely what is particularly dangerous on the stock market: emotional trading. Fear, uncertainty and the urge to take action are…
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4. Juli 2025
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neon experience

neon experiences (2026): After the big relaunch – is neon still worth it?

15. Mai 2025
neon has restructured its offering: Individual services have been reduced in the entry-level model without a basic fee, while fee-based variants offer additional benefits. At the same time, neon is further expanding…
neon has restructured its offering: Individual services have been reduced in the entry-level model without a basic fee, while fee-based variants offer additional benefits. At…
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15. Mai 2025
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ETF abbreviations

Understanding ETF abbreviations: 1C, UCITS, MSCI & Co. explained simply

31. Oktober 2024
ETF names often appear as confusing combinations of abbreviations with no clear logic. But they actually follow fixed patterns and contain important information for your ETF selection.   In this article, you will…
ETF names often appear as confusing combinations of abbreviations with no clear logic. But they actually follow fixed patterns and contain important information for…
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31. Oktober 2024
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VIAC experience

Our VIAC Experience with the 3a Pension Pioneer: These 5 Strong Arguments Have Convinced Us (Bitcoin Investments Aren’t One of Them)

5. April 2024
VIAC—what’s that? This quiet giant, with over five billion Swiss francs in assets under management for retirement savings, is still (too) little known to the general public. We aim to change that…
VIAC—what’s that? This quiet giant, with over five billion Swiss francs in assets under management for retirement savings, is still (too) little known to the…
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5. April 2024
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Bonds explained simply

Bonds explained simply: is now the right time to invest?

11. Dezember 2023
For many years, bonds were probably the least attractive investment of all: zero interest rates and price losses to boot. Until recently: after the SNB tightened the interest rate screw considerably, inflation…
For many years, bonds were probably the least attractive investment of all: zero interest rates and price losses to boot. Until recently: after the SNB…
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11. Dezember 2023
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Yuh experiences

Yuh experiences (2026): What the star in the Swiss neobanking firmament can do – and what it can’t

4. Oktober 2023 1 KOMMENTARE
Free multi-currency account, free debit card, no custody account fees and ETF savings plans without purchase commissions: We were intrigued by the fact that Yuh offers attractive conditions not only for payments,…
Free multi-currency account, free debit card, no custody account fees and ETF savings plans without purchase commissions: We were intrigued by the fact that Yuh…
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4. Oktober 2023
• 1 KOMMENTARE

Leveraged ETFs: dream returns of over 100% or speculative bet with total risk of loss?

21. August 2023
In the last article, we looked at Lombard loans. In this article, we’ll look at leveraged ETFs, another way to boost your portfolio’s returns. You’ll find out how these niche ETFs work,…
In the last article, we looked at Lombard loans. In this article, we’ll look at leveraged ETFs, another way to boost your portfolio’s returns. You’ll…
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21. August 2023
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Lombard loan when buying ETFs: a booster for your return on equity or playing with fire?

2. Juli 2023 2 KOMMENTARE
This time we are addressing a very controversial topic: leveraging return on equity using equity ETFs on credit. Yes, even more: for many investors, including the blogger community, credit-financed investments are a…
This time we are addressing a very controversial topic: leveraging return on equity using equity ETFs on credit. Yes, even more: for many investors, including…
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2. Juli 2023
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Long-term investment: These 7 principles are (very) important to us!

5. Juni 2023
For a successful, long-term investment, you need a reliable compass. We are convinced of this. In this article, you’ll find out which 7 principles we follow to the letter – and where…
For a successful, long-term investment, you need a reliable compass. We are convinced of this. In this article, you’ll find out which 7 principles we…
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5. Juni 2023
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Splint Invest experience

Splint Invest experience: Invest in Rolex & Co. from €50

21. März 2023
If you want to diversify your assets and make them less dependent on price movements on the financial markets, alternative investments are an exciting addition to the traditional equity portfolio. The up-and-coming Swiss…
If you want to diversify your assets and make them less dependent on price movements on the financial markets, alternative investments are an exciting addition…
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21. März 2023
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Withdrawal Schedule

Withdrawal plans: How to take early retirement in a relaxed manner

12. Februar 2023
Accumulating wealth is relatively simple, for example by investing regularly in an equity ETF. It is more complex to withdraw the assets you have saved so that they secure your standard of…
Accumulating wealth is relatively simple, for example by investing regularly in an equity ETF. It is more complex to withdraw the assets you have saved…
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12. Februar 2023
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Swissquote experience (2026): How good and cheap is the Swiss pioneer broker really?

9. Dezember 2022
Formerly almost without alternative, today with a lot of competition around the ears: In this detailed review, we want to tell you about our experiences with Swissquote. You will find out where…
Formerly almost without alternative, today with a lot of competition around the ears: In this detailed review, we want to tell you about our experiences…
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9. Dezember 2022
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Behavioral Finance

Behavioral finance: How to avoid the 13 biggest investment mistakes

1. Oktober 2022
Many, including the most harmful investment mistakes, are based on behavioral patterns that we have trained ourselves to adopt over thousands of years for the survival of our species. The problem is…
Many, including the most harmful investment mistakes, are based on behavioral patterns that we have trained ourselves to adopt over thousands of years for the…
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1. Oktober 2022
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Women and finance Switzerland

Women and finance in Switzerland: Interview with financial coach Melina Scheuber

12. August 2022
Melina is a passionate Swiss finfluencer. Some of you may already know her from social media such as LinkedIn or Instagram. She regularly publishes articles about money via these channels. She also…
Melina is a passionate Swiss finfluencer. Some of you may already know her from social media such as LinkedIn or Instagram. She regularly publishes articles…
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12. August 2022
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Online Bank Switzerland: Zak Review (2023)

26. Juli 2022
In 2018, Swiss bank Cler launched Zak, an innovative banking solution that was previously unavailable on the Swiss market: free and easy to use on your smartphone. It’s been just over a…
In 2018, Swiss bank Cler launched Zak, an innovative banking solution that was previously unavailable on the Swiss market: free and easy to use on…
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26. Juli 2022
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Finfluencers Panel: Swiss financial blog at the SIX BörsenTalk Flagship Event 2022

11. Juni 2022
Admittedly: We were a little surprised when those responsible at the Swiss stock exchange SIX asked us to take part in this year’s BörsenTalk flagship event. A panel discussion with established financial…
Admittedly: We were a little surprised when those responsible at the Swiss stock exchange SIX asked us to take part in this year’s BörsenTalk flagship…
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11. Juni 2022
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Interactive Brokers Switzerland Experience

Interactive Brokers Switzerland experience (2026): Best broker for Swiss investors?

9. April 2022 3 KOMMENTARE
Since its foundation in 1977, Interactive Brokers has developed from a US pioneer in electronic trading to one of the world’s leading online brokers. In this report on our Interactive Brokers Switzerland…
Since its foundation in 1977, Interactive Brokers has developed from a US pioneer in electronic trading to one of the world’s leading online brokers. In…
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9. April 2022
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Robo-Advisor Switzerland: 3 providers in comparison

14. Januar 2022
In this report, we will focus on the robots among investment advisors. The breakthrough seems to have been achieved. The range on offer in Switzerland is now large and confusing. Reason enough…
In this report, we will focus on the robots among investment advisors. The breakthrough seems to have been achieved. The range on offer in Switzerland…
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14. Januar 2022
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Immobilien-ETFs

Real estate ETFs: the easiest way to invest in “concrete gold”

13. November 2021
Real estate has always been very popular with Swiss investors as an alternative asset class. However, the current media focus is primarily on the steady rise in real estate prices and the…
Real estate has always been very popular with Swiss investors as an alternative asset class. However, the current media focus is primarily on the steady…
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13. November 2021
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Buy and Hold

Buy and Hold: 5 strong advantages

24. September 2021
The dazzling stock market legend André Kostolany once said: “Buy shares, take sleeping pills and stop looking at them. After many years you will see: You are rich.” In this article, we…
The dazzling stock market legend André Kostolany once said: “Buy shares, take sleeping pills and stop looking at them. After many years you will see:…
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24. September 2021
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Grüne Aktien

Green stocks: 40 ETFs compared

26. August 2021
In the wake of climate change and the associated immense cost consequences, ever stricter environmental laws are coming into force worldwide. Sustainable behavior has long since become a megatrend and permeates society…
In the wake of climate change and the associated immense cost consequences, ever stricter environmental laws are coming into force worldwide. Sustainable behavior has long…
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26. August 2021
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DEGIRO Erfahrungen

DEGIRO experience Switzerland (2026): Where the Dutch price breaker remains at the top – and where not

30. Januar 2021
Fortunately, Switzerland is no longer exclusively a high-price island when it comes to investing. Nevertheless, according to our DEGIRO Switzerland experience, the European market leader is still one of the most attractive…
Fortunately, Switzerland is no longer exclusively a high-price island when it comes to investing. Nevertheless, according to our DEGIRO Switzerland experience, the European market leader…
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30. Januar 2021
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Dividend strategy does not pay off! 3 major disadvantages for Swiss investors

22. Juni 2020
In this article, we look at the dividend strategy that is very popular among private investors. As the title suggests, we don’t think this strategy makes sense. Below we take a critical…
In this article, we look at the dividend strategy that is very popular among private investors. As the title suggests, we don’t think this strategy…
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22. Juni 2020
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Corona Crash

Stock market crash 2020: What should investors do now?

5. April 2020
Stock market prices, which have risen steadily since the financial crisis of 2009, apart from a few interruptions, and once again reached all-time highs in February 2020, have slumped by 20 to…
Stock market prices, which have risen steadily since the financial crisis of 2009, apart from a few interruptions, and once again reached all-time highs in…
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5. April 2020
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Crowdlendig: P2P Switzerland flying high!

19. Oktober 2019
In this article, we want to introduce you to an asset class that is still relatively unknown in Switzerland but is growing rapidly: Crowdlending, also known as peer-to-peer (P2P) or marketplace lending….
In this article, we want to introduce you to an asset class that is still relatively unknown in Switzerland but is growing rapidly: Crowdlending, also…
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19. Oktober 2019
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Financial freedom – hype or a goal worth striving for?

7. Juli 2019
Who wouldn’t want to escape the daily hamster wheel and become financially free? Financial freedom and independence – these dazzling terms are on everyone’s lips these days. But what do they actually…
Who wouldn’t want to escape the daily hamster wheel and become financially free? Financial freedom and independence – these dazzling terms are on everyone’s lips…
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7. Juli 2019
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How Switzerland invests its assets

19. Januar 2019
In the previous article, we learned that we are quite a savings-minded bunch. But how much wealth does this generate? Which investments are currently very popular? Which ones are wallflowers? And what…
In the previous article, we learned that we are quite a savings-minded bunch. But how much wealth does this generate? Which investments are currently very…
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19. Januar 2019
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Saving in Switzerland: How much Switzerland saves

11. Januar 2019
We Swiss are often said to be good with money. But do we really live up to this reputation in an international comparison? And how is the savings of Mrs. and Mr….
We Swiss are often said to be good with money. But do we really live up to this reputation in an international comparison? And how…
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11. Januar 2019
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Buy an ETF

Buying ETFs: it’s that easy!

17. Dezember 2018
You have determined your asset allocation and know which ETF you want – now what? Now comes the easiest part: the actual purchase. Find out how to buy an ETF online in…
You have determined your asset allocation and know which ETF you want – now what? Now comes the easiest part: the actual purchase. Find out…
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17. Dezember 2018
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Select ETF

Choosing an ETF: What you should look out for

10. Dezember 2018
With over 2,000 ETFs on the SIX Swiss Exchange alone—how are you supposed to find the right one? The good news: With a few clear criteria, the options narrow down to a…
With over 2,000 ETFs on the SIX Swiss Exchange alone—how are you supposed to find the right one? The good news: With a few clear…
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10. Dezember 2018
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Invest in ETFs

Investing in ETFs: The revolution for your investment

3. Dezember 2018
If you want to build wealth over the long term, on your own terms, and successfully, there’s really no way around it: Investing in ETFs is the smartest way to invest your…
If you want to build wealth over the long term, on your own terms, and successfully, there’s really no way around it: Investing in ETFs…
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3. Dezember 2018
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Rebalancing

Rebalancing: How to get your portfolio back on track

26. November 2018
Your portfolio is set, your asset allocation is in place—and then the markets do whatever they please. Prices rise, fall, and fluctuate. Suddenly, your portfolio no longer matches your risk profile. Does…
Your portfolio is set, your asset allocation is in place—and then the markets do whatever they please. Prices rise, fall, and fluctuate. Suddenly, your portfolio…
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26. November 2018
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Asset allocation

Asset allocation: the nuts and bolts of your investment

19. November 2018
How much of your assets belong in shares – and how much stays in your bank account? The answer to this question is the most important decision when investing your money. Not…
How much of your assets belong in shares – and how much stays in your bank account? The answer to this question is the most…
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19. November 2018
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Diversification

Diversification: The only “free lunch” when investing

12. November 2018
Why does a broadly diversified portfolio beat the supposedly smartest stock tip? The answer lies in one of the most powerful concepts of modern financial theory – and in the only real…
Why does a broadly diversified portfolio beat the supposedly smartest stock tip? The answer lies in one of the most powerful concepts of modern financial…
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12. November 2018
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The magic triangle of investment – or the fine art of compromise

5. November 2018
Why does one investment yield an attractive return while another barely beats inflation? The answer lies in the magic triangle of investing – and in a conflict of objectives that no one…
Why does one investment yield an attractive return while another barely beats inflation? The answer lies in the magic triangle of investing – and in…
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5. November 2018
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Investing Money - Lesson 1

Investing money instead of saving – what the figures really show

29. Oktober 2018
What happens if you leave 10,000 francs sitting in a savings account for several decades—and what if you invest it in a diversified portfolio of stocks? Saving feels safe. Investing money sounds…
What happens if you leave 10,000 francs sitting in a savings account for several decades—and what if you invest it in a diversified portfolio of…
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29. Oktober 2018
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