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True Wealth Reviews

True Wealth Review: 0% Management Fee in 3a – What’s the Catch?

A zero percent management fee in Pillar 3a: what sounds too good to be true has been reality at True Wealth since 2022. On top of that, you get automatic account staggering…
A zero percent management fee in Pillar 3a: what sounds too good to be true has been reality at True Wealth since 2022. On top…
22. Oktober 2026
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Pillar 3a Taxes

Pillar 3a Taxes: Why the Deduction Is Only the Beginning

Why do you pay into Pillar 3a? Most people say: because of the taxes. Every December, it’s the same message on every channel: “Save taxes with Pillar 3a while you still can!”…
Why do you pay into Pillar 3a? Most people say: because of the taxes. Every December, it’s the same message on every channel: “Save taxes…
13. Oktober 2026
• KEINE COMMENTS
Vanguard ETF VALL

New: Vanguard VALL – the broadest global ETF for 0.07%

A single ETF, around 10,000 stocks, 0.07% in fees per year. What would have been taken for a misprint ten years ago has been tradable on SIX under the ticker VALL since…
A single ETF, around 10,000 stocks, 0.07% in fees per year. What would have been taken for a misprint ten years ago has been tradable…
31. August 2026
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Charlene Cong

Charlene Cong: How she became a millionaire at 31 – and why she chose a life beyond banking

Born in northeastern China, 3 hours’ drive from the border with North Korea, Charlene Cong is now an independent finance and investment coach based in Zurich. After a decade in banking –…
Born in northeastern China, 3 hours’ drive from the border with North Korea, Charlene Cong is now an independent finance and investment coach based in…
17. November 2025
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Compounding

Why aren’t we all millionaires yet? 6 compound interest pitfalls

We’ve written about compound interest on this blog many times. But in conversations we keep noticing the same thing: even very smart people can barely imagine the power behind it. We catch…
We’ve written about compound interest on this blog many times. But in conversations we keep noticing the same thing: even very smart people can barely…
2. Oktober 2025
• KEINE COMMENTS

Saxo Bank Review (2026): Best Swiss Broker After the Fee Cuts?

Fees down, features up: after a sweeping overhaul, Saxo has scrapped custody fees and, for the first time, offers all ETF savings plans without purchase commissions. Find out how the platform wins…
Fees down, features up: after a sweeping overhaul, Saxo has scrapped custody fees and, for the first time, offers all ETF savings plans without purchase…
23. Juli 2025
• 1 COMMENTS
Saxo Bank review

Stock market crash: how to stay calm and profit in the long run

Sharp price drops often trigger exactly what is most dangerous on the stock market: emotional decisions. Fear, uncertainty and the urge to do something are natural reactions – but they rarely lead…
Sharp price drops often trigger exactly what is most dangerous on the stock market: emotional decisions. Fear, uncertainty and the urge to do something are…
4. Juli 2025
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ETF abbreviations

Understanding ETF abbreviations: 1C, UCITS, MSCI & Co. explained

ETF names often look like a jumble of abbreviations with no clear logic. But in fact they follow fixed patterns and contain important clues for choosing your ETF.   In this article, you’ll learn…
ETF names often look like a jumble of abbreviations with no clear logic. But in fact they follow fixed patterns and contain important clues for…
31. Oktober 2024
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Best Broker Switzerland

Best Broker in Switzerland: 6 Key Factors You Need to Know

The best broker in Switzerland? Yes, it exists – but it isn’t the same one for everyone. Choosing the right broker for your securities depends heavily on your individual needs and expectations….
The best broker in Switzerland? Yes, it exists – but it isn’t the same one for everyone. Choosing the right broker for your securities depends…
9. Juli 2024
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VIAC review

Our VIAC Review: 5 Reasons We Back the 3a Pioneer (Not Bitcoin)

VIAC who? This quiet giant, with more than five billion Swiss francs in pension assets under management, is still (too) little known to the general public. We want to change that with…
VIAC who? This quiet giant, with more than five billion Swiss francs in pension assets under management, is still (too) little known to the general…
5. April 2024
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Swiss ETF savings plan

Swiss ETF Savings Plan: 3 Strong Reasons to Invest on Autopilot

Investing regularly is arguably the most important success factor in building wealth. The easiest way to do it is with a Swiss ETF savings plan. For a long time, high fees meant…
Investing regularly is arguably the most important success factor in building wealth. The easiest way to do it is with a Swiss ETF savings plan….
26. Februar 2024
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5 financial resolutions to build your financial freedom in 2026

Dry January, Veganuary, more exercise or all of the above? As sensible as these and other resolutions may be, sadly they rarely last long. We want to change that, at least when…
Dry January, Veganuary, more exercise or all of the above? As sensible as these and other resolutions may be, sadly they rarely last long. We…
25. Januar 2024
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Bonds explained simply

Bonds explained simply: Is now the right time to invest?

For many years, bonds were probably the least attractive investment of all: zero interest and price losses on top. Until recently, that is: after the Swiss National Bank turned the interest rate…
For many years, bonds were probably the least attractive investment of all: zero interest and price losses on top. Until recently, that is: after the…
11. Dezember 2023
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neon review

neon Review (2026): After the Big Relaunch – Still Worth It?

neon has overhauled its offering: the entry-level plan without a basic fee now includes fewer services, while the paid plans offer additional benefits. At the same time, neon keeps expanding its ecosystem…
neon has overhauled its offering: the entry-level plan without a basic fee now includes fewer services, while the paid plans offer additional benefits. At the…
11. November 2023
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Yuh review

Yuh Review (2026): What the Swiss Neobank Star Can and Can’t Do

Free multi-currency account, free debit card, no custody fees and ETF savings plans without purchase commissions: the fact that Yuh scores with attractive terms not only for payments but also for investing…
Free multi-currency account, free debit card, no custody fees and ETF savings plans without purchase commissions: the fact that Yuh scores with attractive terms not…
4. Oktober 2023
• 1 COMMENTS
Leveraged ETFs

Leveraged ETFs: 100%+ dream returns or a bet risking total loss?

In our last article, we took a close look at Lombard loans. In this post, we shine a light on so-called leveraged ETFs, another way to tilt your portfolio towards higher returns….
In our last article, we took a close look at Lombard loans. In this post, we shine a light on so-called leveraged ETFs, another way…
21. August 2023
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Lombard loan return on equity

Lombard loans for ETFs: return booster or playing with fire?

This time we’re tackling a highly controversial topic: leveraging your return on equity with credit-financed equity ETFs. In fact, for many investors, including much of the blogging community, investing with borrowed money…
This time we’re tackling a highly controversial topic: leveraging your return on equity with credit-financed equity ETFs. In fact, for many investors, including much of…
2. Juli 2023
• 2 COMMENTS
long-term investing

Long-term investing: 7 principles that matter (a lot) to us

To invest successfully over the long term, you need a reliable compass. Of that we are convinced. In this article, you will find out which 7 principles we follow religiously – and…
To invest successfully over the long term, you need a reliable compass. Of that we are convinced. In this article, you will find out which…
5. Juni 2023
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Splint Invest review

Splint Invest Review: Invest in Rolex & Co. from €50

If you want to spread your wealth more broadly and depend less on price swings in the financial markets, alternative investments are an exciting addition to a classic stock portfolio. The up-and-coming Swiss…
If you want to spread your wealth more broadly and depend less on price swings in the financial markets, alternative investments are an exciting addition…
21. März 2023
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Withdrawal plan

Withdrawal plans: how to ease into early retirement

Building wealth is relatively simple, for example by investing regularly in an equity ETF. What’s more complex is drawing down the wealth you’ve built up so that it secures your standard of…
Building wealth is relatively simple, for example by investing regularly in an equity ETF. What’s more complex is drawing down the wealth you’ve built up…
12. Februar 2023
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Swissquote Review (2026): How Good and Cheap Is It Really?

Once almost the only game in town, now surrounded by competition: in this detailed review, we share our Swissquote experience with you. You’ll find out where we see the strengths and weaknesses…
Once almost the only game in town, now surrounded by competition: in this detailed review, we share our Swissquote experience with you. You’ll find out…
9. Dezember 2022
• KEINE COMMENTS
Minimalism

Minimalism experience: less clutter, personal & financial freedom

Why do we throw our money out of the window on unnecessary things and fill our homes with stuff we don’t even need? If you consciously focus on what really matters in…
Why do we throw our money out of the window on unnecessary things and fill our homes with stuff we don’t even need? If you…
11. November 2022
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Behavioral Finance

Behavioral Finance: How to Avoid the 13 Biggest Investor Biases

Many investment mistakes, including the most damaging ones, are based on behavioral patterns that we trained ourselves in over thousands of years to ensure the survival of our species. The problem: to…
Many investment mistakes, including the most damaging ones, are based on behavioral patterns that we trained ourselves in over thousands of years to ensure the…
1. Oktober 2022
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Women and finance in Switzerland

Women and Finance in Switzerland: Interview with Melina Scheuber

Melina is a passionate Swiss finfluencer. Some of you may already know her from social media such as LinkedIn or Instagram. On these channels, she regularly posts about all things money. She…
Melina is a passionate Swiss finfluencer. Some of you may already know her from social media such as LinkedIn or Instagram. On these channels, she…
12. August 2022
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Online Bank in Switzerland: Zak Review (2023)

In 2018, the Swiss Bank Cler launched Zak, an innovative banking solution never before seen on the Swiss market: free and hassle-free on your smartphone. It’s been a good year since we…
In 2018, the Swiss Bank Cler launched Zak, an innovative banking solution never before seen on the Swiss market: free and hassle-free on your smartphone….
26. Juli 2022
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Finfluencer panel: Schweizer Finanzblog at SIX BörsenTalk 2022

We’ll admit it: we were a little surprised when the people at the Swiss stock exchange SIX asked us to take part in this year’s BörsenTalk Flagship Event. They were planning a…
We’ll admit it: we were a little surprised when the people at the Swiss stock exchange SIX asked us to take part in this year’s…
11. Juni 2022
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Best ETFs Switzerland and global

Best ETFs in Switzerland and Globally 2026: And the Winner Is…

More than 2,000 ETFs on the SIX Swiss Exchange alone – and the number keeps growing. For many investors, picking the right one feels like flying blind. That’s exactly where our independent…
More than 2,000 ETFs on the SIX Swiss Exchange alone – and the number keeps growing. For many investors, picking the right one feels like…
14. Mai 2022
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Interactive Brokers Switzerland review

Interactive Brokers Review 2026: Best Broker for Swiss Investors?

Since it was founded in 1977, Interactive Brokers has grown from a US pioneer in electronic trading into one of the world’s leading online brokers. In this Interactive Brokers Switzerland review, based…
Since it was founded in 1977, Interactive Brokers has grown from a US pioneer in electronic trading into one of the world’s leading online brokers….
9. April 2022
• 3 COMMENTS
ETF taxes

ETF taxes in Switzerland: 5 tax-saving tips for your portfolio

We all too readily push it to the back of our minds, but at the start of every year it catches up with us without mercy: the Swiss tax return. In this…
We all too readily push it to the back of our minds, but at the start of every year it catches up with us without…
11. Februar 2022
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Robo-Advisors in Switzerland: 3 Providers Compared

In this article, we turn our attention to the robots among investment advisors. They seem to have made their breakthrough, and the range on offer in Switzerland is now large and hard…
In this article, we turn our attention to the robots among investment advisors. They seem to have made their breakthrough, and the range on offer…
14. Januar 2022
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Real estate ETFs

Real Estate ETFs: The Easiest Way to Invest in Bricks and Mortar

Real estate has always been a popular alternative asset class among Swiss investors. Right now, though, the media focus is mainly on ever-rising property prices and the dream of owning a home…
Real estate has always been a popular alternative asset class among Swiss investors. Right now, though, the media focus is mainly on ever-rising property prices…
13. November 2021
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Buy and Hold

Buy and Hold: 5 Powerful Advantages

The flamboyant stock market legend André Kostolany once said: “Buy stocks, take sleeping pills and don’t look at your securities anymore. After many years you will see: you are rich.” In this…
The flamboyant stock market legend André Kostolany once said: “Buy stocks, take sleeping pills and don’t look at your securities anymore. After many years you…
24. September 2021
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Green stocks

Green Stocks: 40 ETFs Compared

As climate change and its enormous costs take hold, ever stricter environmental laws are coming into force around the world. Sustainability has long since become a megatrend that permeates society and the…
As climate change and its enormous costs take hold, ever stricter environmental laws are coming into force around the world. Sustainability has long since become…
26. August 2021
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DEGIRO review

DEGIRO Review Switzerland 2026: Where It Leads and Where It Lags

Fortunately, Switzerland has long since stopped being an expensive island for investors. Even so, our DEGIRO review for Switzerland shows that the European market leader is still one of the most attractive…
Fortunately, Switzerland has long since stopped being an expensive island for investors. Even so, our DEGIRO review for Switzerland shows that the European market leader…
30. Januar 2021
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Factor Investing

Is factor investing worth it? The 5 key factor premiums tested

The overall market beats most active fund managers. But is there a passive strategy that can outperform the overall market in the long run? That is exactly what factor investing promises. We…
The overall market beats most active fund managers. But is there a passive strategy that can outperform the overall market in the long run? That…
24. Oktober 2020
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Dividends in Switzerland

Dividend strategy doesn’t pay! 3 major flaws for Swiss investors

In this article, we take a look at the dividend strategy, which is hugely popular among private investors. As the title suggests, we don’t think this strategy makes sense. Below, we put…
In this article, we take a look at the dividend strategy, which is hugely popular among private investors. As the title suggests, we don’t think…
22. Juni 2020
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Corona crash

Stock market crash 2020: What should investors do now?

Share prices, which had risen steadily since the 2009 financial crisis apart from a few hiccups and peaked at all-time highs once again in February 2020, have plunged by 20 to 40…
Share prices, which had risen steadily since the 2009 financial crisis apart from a few hiccups and peaked at all-time highs once again in February…
5. April 2020
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Crowdlending: Swiss P2P lending is taking off!

With this post, we want to introduce you to an asset class that is still relatively unknown in Switzerland but growing fast: crowdlending, also known as peer-to-peer (P2P) or marketplace lending. In…
With this post, we want to introduce you to an asset class that is still relatively unknown in Switzerland but growing fast: crowdlending, also known…
19. Oktober 2019
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Financial freedom

Financial freedom: hype or a goal worth pursuing?

Who wouldn’t want to escape the daily hamster wheel and become financially free? Financial freedom and financial independence – these glittering buzzwords are on everyone’s lips these days. But what do they…
Who wouldn’t want to escape the daily hamster wheel and become financially free? Financial freedom and financial independence – these glittering buzzwords are on everyone’s…
7. Juli 2019
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How Switzerland invests its wealth

In the previous article, we learned that we’re a pretty thrifty little nation. But how much wealth does that add up to? Which investments are currently in favor? Which ones lead a…
In the previous article, we learned that we’re a pretty thrifty little nation. But how much wealth does that add up to? Which investments are…
19. Januar 2019
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Saving in Switzerland: how much the Swiss save

We Swiss are often said to be good with money. But do we really live up to that reputation when compared internationally? And how are the savings of Mr and Mrs Swiss…
We Swiss are often said to be good with money. But do we really live up to that reputation when compared internationally? And how are…
11. Januar 2019
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Buying ETFs

Buying ETFs: it’s that easy!

You’ve set your asset allocation and know which ETF you want – now what? Now comes the easiest part: the actual purchase. In this eighth and final lesson of our financial guide,…
You’ve set your asset allocation and know which ETF you want – now what? Now comes the easiest part: the actual purchase. In this eighth…
17. Dezember 2018
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Choosing an ETF

Choosing an ETF: what you should look out for

Over 2,000 ETFs on the Swiss stock exchange SIX Swiss Exchange alone – how are you supposed to find the right one? The good news: with a few clear criteria, the range…
Over 2,000 ETFs on the Swiss stock exchange SIX Swiss Exchange alone – how are you supposed to find the right one? The good news:…
10. Dezember 2018
• KEINE COMMENTS
Investing in ETFs

Investing in ETFs: the revolution for your money

If you want to build wealth over the long term, on your own terms and successfully, there is hardly any way around it: investing in ETFs is the smartest way to invest…
If you want to build wealth over the long term, on your own terms and successfully, there is hardly any way around it: investing in…
3. Dezember 2018
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Rebalancing

Rebalancing: How to get your portfolio back in balance

Your portfolio is set up, your asset allocation is fixed – and then the markets do whatever they like. Prices rise, fall, shift. Suddenly your portfolio no longer matches your risk profile….
Your portfolio is set up, your asset allocation is fixed – and then the markets do whatever they like. Prices rise, fall, shift. Suddenly your…
26. November 2018
• KEINE COMMENTS
Asset allocation

Asset Allocation: The Be-All and End-All of Investing

How much of your money belongs in equities – and how much stays in your bank account? The answer is the most important decision you’ll make when investing. Not picking the right…
How much of your money belongs in equities – and how much stays in your bank account? The answer is the most important decision you’ll…
19. November 2018
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Diversification

Diversification: the only “free lunch” in investing

Why does a broadly diversified portfolio beat the supposedly smartest stock tip? The answer lies in one of the most powerful concepts of modern finance theory – and in the only genuine…
Why does a broadly diversified portfolio beat the supposedly smartest stock tip? The answer lies in one of the most powerful concepts of modern finance…
12. November 2018
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The magic triangle of investing – or the fine art of compromise

Why does one investment deliver an attractive return while another barely beats inflation? The answer lies in the magic triangle of investing – and in a trade-off that nobody can escape. In…
Why does one investment deliver an attractive return while another barely beats inflation? The answer lies in the magic triangle of investing – and in…
5. November 2018
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Investing money – Lesson 1

Investing instead of saving – what the numbers really show

What happens if you leave CHF 10,000 sitting in a savings account for several decades – and what happens if you invest it in a broadly diversified range of stocks? Saving feels…
What happens if you leave CHF 10,000 sitting in a savings account for several decades – and what happens if you invest it in a…
29. Oktober 2018
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