All blog articles

Factor Investing

Is factor investing worthwhile? The 5 most important factor premiums in the yield check

The overall market beats most active fund managers. But is there a passive strategy that can outperform the overall market in the long term? Factor investing promises exactly that. We present the…
The overall market beats most active fund managers. But is there a passive strategy that can outperform the overall market in the long term? Factor…
20. März 2026
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Best ETFs Switzerland and global

Best ETFs Switzerland and global 2026: And the Winner is…

Over 2,000 ETFs on the SIX Swiss Exchange alone – and the number is growing all the time. For many investors, making the right choice is like flying blind. This is exactly…
Over 2,000 ETFs on the SIX Swiss Exchange alone – and the number is growing all the time. For many investors, making the right choice…
30. Januar 2026
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Saxo Bank experience (2026): Best Swiss broker after the drop in fees?

Fees down, functions up: Following a comprehensive realignment, Saxo is now waiving custody account fees and offering all ETF savings plans without purchase commissions for the first time. Discover how the platform…
Fees down, functions up: Following a comprehensive realignment, Saxo is now waiving custody account fees and offering all ETF savings plans without purchase commissions for…
3. Januar 2026
• 1 COMMENTS
Charlene Cong

Charlene Cong: How she became a millionaire at 31 – and why she chose a life beyond banking

Born in northeastern China, 3 hours’ drive from the border with North Korea, Charlene Cong is now an independent finance and investment coach based in Zurich. After a decade in banking –…
Born in northeastern China, 3 hours’ drive from the border with North Korea, Charlene Cong is now an independent finance and investment coach based in…
17. November 2025
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Compounding

Why aren’t we all millionaires by now if the compound interest effect is so simple? 6 stumbling blocks

We have often written about the compound interest effect in this blog. In conversations, however, we realize time and again that even very smart people can hardly imagine the power behind it….
We have often written about the compound interest effect in this blog. In conversations, however, we realize time and again that even very smart people…
2. Oktober 2025
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Best Broker Switzerland

Best broker Switzerland: 6 decisive factors you need to know

Best broker in Switzerland? Yes, it exists – but it is not the same for everyone. The right choice of broker for your securities depends heavily on your individual needs and expectations….
Best broker in Switzerland? Yes, it exists – but it is not the same for everyone. The right choice of broker for your securities depends…
22. August 2025
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ETF savings plan Switzerland: 3 strong reasons for the autopilot strategy

The most important success factor in wealth accumulation is regular investing. The easiest way to do this is with a Swiss ETF savings plan. For a long time, there were hardly any…
The most important success factor in wealth accumulation is regular investing. The easiest way to do this is with a Swiss ETF savings plan. For…
18. August 2025
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Saxo Bank Erfahrungen

Stock market crash guide: How to master market crises with confidence and profit in the long term

Sharp price falls often trigger precisely what is particularly dangerous on the stock market: emotional trading. Fear, uncertainty and the urge to take action are natural reactions – but rarely lead to…
Sharp price falls often trigger precisely what is particularly dangerous on the stock market: emotional trading. Fear, uncertainty and the urge to take action are…
4. Juli 2025
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neon experience

neon experiences (2026): After the big relaunch – is neon still worth it?

neon has restructured its offering: Individual services have been reduced in the entry-level model without a basic fee, while fee-based variants offer additional benefits. At the same time, neon is further expanding…
neon has restructured its offering: Individual services have been reduced in the entry-level model without a basic fee, while fee-based variants offer additional benefits. At…
15. Mai 2025
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ETF abbreviations

Understanding ETF abbreviations: 1C, UCITS, MSCI & Co. explained simply

ETF names often appear as confusing combinations of abbreviations with no clear logic. But they actually follow fixed patterns and contain important information for your ETF selection.   In this article, you will…
ETF names often appear as confusing combinations of abbreviations with no clear logic. But they actually follow fixed patterns and contain important information for…
31. Oktober 2024
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VIAC experience

Our VIAC experience with the 3a pension pioneer: These 5 strong arguments convince us (the new Bitcoin investment is not one of them).

VIAC what? The silent giant with over three billion Swiss francs in managed 3a pension assets is still (too) little known to the general public. We want to change this with this…
VIAC what? The silent giant with over three billion Swiss francs in managed 3a pension assets is still (too) little known to the general public….
5. April 2024
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Bonds explained simply

Bonds explained simply: is now the right time to invest?

For many years, bonds were probably the least attractive investment of all: zero interest rates and price losses to boot. Until recently: after the SNB tightened the interest rate screw considerably, inflation…
For many years, bonds were probably the least attractive investment of all: zero interest rates and price losses to boot. Until recently: after the SNB…
11. Dezember 2023
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Yuh experiences

Yuh experiences (2026): What the star in the Swiss neobanking firmament can do – and what it can’t

Free multi-currency account, free debit card, no custody account fees and ETF savings plans without purchase commissions: We were intrigued by the fact that Yuh offers attractive conditions not only for payments,…
Free multi-currency account, free debit card, no custody account fees and ETF savings plans without purchase commissions: We were intrigued by the fact that Yuh…
4. Oktober 2023
• 1 COMMENTS

Leveraged ETFs: dream returns of over 100% or speculative bet with total risk of loss?

In the last article, we looked at Lombard loans. In this article, we’ll look at leveraged ETFs, another way to boost your portfolio’s returns. You’ll find out how these niche ETFs work,…
In the last article, we looked at Lombard loans. In this article, we’ll look at leveraged ETFs, another way to boost your portfolio’s returns. You’ll…
21. August 2023
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Lombard loan when buying ETFs: a booster for your return on equity or playing with fire?

This time we are addressing a very controversial topic: leveraging return on equity using equity ETFs on credit. Yes, even more: for many investors, including the blogger community, credit-financed investments are a…
This time we are addressing a very controversial topic: leveraging return on equity using equity ETFs on credit. Yes, even more: for many investors, including…
2. Juli 2023
• 2 COMMENTS

Long-term investment: These 7 principles are (very) important to us!

For a successful, long-term investment, you need a reliable compass. We are convinced of this. In this article, you’ll find out which 7 principles we follow to the letter – and where…
For a successful, long-term investment, you need a reliable compass. We are convinced of this. In this article, you’ll find out which 7 principles we…
5. Juni 2023
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Splint Invest experience

Splint Invest experience: Invest in Rolex & Co. from €50

If you want to diversify your assets and make them less dependent on price movements on the financial markets, alternative investments are an exciting addition to the traditional equity portfolio. The up-and-coming Swiss…
If you want to diversify your assets and make them less dependent on price movements on the financial markets, alternative investments are an exciting addition…
21. März 2023
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Withdrawal plans: How to take early retirement in a relaxed manner

Accumulating wealth is relatively simple, for example by investing regularly in an equity ETF. It is more complex to withdraw the assets you have saved so that they secure your standard of…
Accumulating wealth is relatively simple, for example by investing regularly in an equity ETF. It is more complex to withdraw the assets you have saved…
12. Februar 2023
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Swissquote experience (2026): How good and cheap is the Swiss pioneer broker really?

Formerly almost without alternative, today with a lot of competition around the ears: In this detailed review, we want to tell you about our experiences with Swissquote. You will find out where…
Formerly almost without alternative, today with a lot of competition around the ears: In this detailed review, we want to tell you about our experiences…
9. Dezember 2022
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Behavioral Finance

Behavioral finance: How to avoid the 13 biggest investment mistakes

Many, including the most harmful investment mistakes, are based on behavioral patterns that we have trained ourselves to adopt over thousands of years for the survival of our species. The problem is…
Many, including the most harmful investment mistakes, are based on behavioral patterns that we have trained ourselves to adopt over thousands of years for the…
1. Oktober 2022
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Women and finance Switzerland

Women and finance in Switzerland: Interview with financial coach Melina Scheuber

Melina is a passionate Swiss finfluencer. Some of you may already know her from social media such as LinkedIn or Instagram. She regularly publishes articles about money via these channels. She also…
Melina is a passionate Swiss finfluencer. Some of you may already know her from social media such as LinkedIn or Instagram. She regularly publishes articles…
12. August 2022
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Online Bank Switzerland: Zak Review (2023)

In 2018, Swiss bank Cler launched Zak, an innovative banking solution that was previously unavailable on the Swiss market: free and easy to use on your smartphone. It’s been just over a…
In 2018, Swiss bank Cler launched Zak, an innovative banking solution that was previously unavailable on the Swiss market: free and easy to use on…
26. Juli 2022
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Finfluencers Panel: Swiss financial blog at the SIX BörsenTalk Flagship Event 2022

Admittedly: We were a little surprised when those responsible at the Swiss stock exchange SIX asked us to take part in this year’s BörsenTalk flagship event. A panel discussion with established financial…
Admittedly: We were a little surprised when those responsible at the Swiss stock exchange SIX asked us to take part in this year’s BörsenTalk flagship…
11. Juni 2022
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Interactive Brokers Switzerland Experience

Interactive Brokers Switzerland experience (2026): Best broker for Swiss investors?

Since its foundation in 1977, Interactive Brokers has developed from a US pioneer in electronic trading to one of the world’s leading online brokers. In this report on our Interactive Brokers Switzerland…
Since its foundation in 1977, Interactive Brokers has developed from a US pioneer in electronic trading to one of the world’s leading online brokers. In…
9. April 2022
• 3 COMMENTS

Robo-Advisor Switzerland: 3 providers in comparison

In this report, we will focus on the robots among investment advisors. The breakthrough seems to have been achieved. The range on offer in Switzerland is now large and confusing. Reason enough…
In this report, we will focus on the robots among investment advisors. The breakthrough seems to have been achieved. The range on offer in Switzerland…
14. Januar 2022
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Immobilien-ETFs

Real estate ETFs: the easiest way to invest in “concrete gold”

Real estate has always been very popular with Swiss investors as an alternative asset class. However, the current media focus is primarily on the steady rise in real estate prices and the…
Real estate has always been very popular with Swiss investors as an alternative asset class. However, the current media focus is primarily on the steady…
13. November 2021
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Buy and Hold

Buy and Hold: 5 strong advantages

The dazzling stock market legend André Kostolany once said: “Buy shares, take sleeping pills and stop looking at them. After many years you will see: You are rich.” In this article, we…
The dazzling stock market legend André Kostolany once said: “Buy shares, take sleeping pills and stop looking at them. After many years you will see:…
24. September 2021
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Grüne Aktien

Green stocks: 40 ETFs compared

In the wake of climate change and the associated immense cost consequences, ever stricter environmental laws are coming into force worldwide. Sustainable behavior has long since become a megatrend and permeates society…
In the wake of climate change and the associated immense cost consequences, ever stricter environmental laws are coming into force worldwide. Sustainable behavior has long…
26. August 2021
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DEGIRO Erfahrungen

DEGIRO experience Switzerland (2026): Where the Dutch price breaker remains at the top – and where not

Fortunately, Switzerland is no longer exclusively a high-price island when it comes to investing. Nevertheless, according to our DEGIRO Switzerland experience, the European market leader is still one of the most attractive…
Fortunately, Switzerland is no longer exclusively a high-price island when it comes to investing. Nevertheless, according to our DEGIRO Switzerland experience, the European market leader…
30. Januar 2021
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Dividend strategy does not pay off! 3 major disadvantages for Swiss investors

In this article, we look at the dividend strategy that is very popular among private investors. As the title suggests, we don’t think this strategy makes sense. Below we take a critical…
In this article, we look at the dividend strategy that is very popular among private investors. As the title suggests, we don’t think this strategy…
22. Juni 2020
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Corona Crash

Stock market crash 2020: What should investors do now?

Stock market prices, which have risen steadily since the financial crisis of 2009, apart from a few interruptions, and once again reached all-time highs in February 2020, have slumped by 20 to…
Stock market prices, which have risen steadily since the financial crisis of 2009, apart from a few interruptions, and once again reached all-time highs in…
5. April 2020
• KEINE COMMENTS

Crowdlendig: P2P Switzerland flying high!

In this article, we want to introduce you to an asset class that is still relatively unknown in Switzerland but is growing rapidly: Crowdlending, also known as peer-to-peer (P2P) or marketplace lending….
In this article, we want to introduce you to an asset class that is still relatively unknown in Switzerland but is growing rapidly: Crowdlending, also…
19. Oktober 2019
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Financial freedom – hype or a goal worth striving for?

Who wouldn’t want to escape the daily hamster wheel and become financially free? Financial freedom and independence – these dazzling terms are on everyone’s lips these days. But what do they actually…
Who wouldn’t want to escape the daily hamster wheel and become financially free? Financial freedom and independence – these dazzling terms are on everyone’s lips…
7. Juli 2019
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How Switzerland invests its assets

In the previous article, we learned that we are quite a savings-minded bunch. But how much wealth does this generate? Which investments are currently very popular? Which ones are wallflowers? And what…
In the previous article, we learned that we are quite a savings-minded bunch. But how much wealth does this generate? Which investments are currently very…
19. Januar 2019
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Saving in Switzerland: How much Switzerland saves

We Swiss are often said to be good with money. But do we really live up to this reputation in an international comparison? And how is the savings of Mrs. and Mr….
We Swiss are often said to be good with money. But do we really live up to this reputation in an international comparison? And how…
11. Januar 2019
• KEINE COMMENTS

Buying ETFs: it’s that easy!

In the last article, we explained what you should look out for when choosing an ETF. After the choice is before the purchase: In this article, you can find out how to…
In the last article, we explained what you should look out for when choosing an ETF. After the choice is before the purchase: In this…
17. Dezember 2018
• KEINE COMMENTS

ETFs: What you should look out for when making your choice

In the last article, we reported on ETFs in general terms and showed why this investment vehicle is so attractive for private investors in particular. With the success of ETFs, the range…
In the last article, we reported on ETFs in general terms and showed why this investment vehicle is so attractive for private investors in particular….
10. Dezember 2018
• KEINE COMMENTS
Figure 7: Index-based or passive ETFs are ideal for private investors for equity investments

Investing in ETFs: The revolution for your investment

If you want to build up wealth in a long-term, self-determined and successful way, there is hardly any way around it: Investing in ETFs is the smartest way to invest money today….
If you want to build up wealth in a long-term, self-determined and successful way, there is hardly any way around it: Investing in ETFs is…
3. Dezember 2018
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Figure 6: Restoring the originally defined asset allocation with rebalancing

Rebalancing: How to get your portfolio back on track

Your portfolio is set, your asset allocation is determined – and then the markets do what they want. Prices rise, fall, shift. Suddenly your portfolio no longer matches your risk profile. Does…
Your portfolio is set, your asset allocation is determined – and then the markets do what they want. Prices rise, fall, shift. Suddenly your portfolio…
26. November 2018
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Figure 5: Asset allocation is probably the most important success factor when investing money

Asset allocation: the nuts and bolts of your investment

How much of your assets should be invested in shares – and how much should stay in your bank account? The answer to this question is the most important decision when investing…
How much of your assets should be invested in shares – and how much should stay in your bank account? The answer to this question…
19. November 2018
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Diversification: The only “free lunch” when investing

Why does a broadly diversified portfolio beat the supposedly smartest stock tip? The answer lies in one of the most powerful concepts of modern financial theory – and in the only real…
Why does a broadly diversified portfolio beat the supposedly smartest stock tip? The answer lies in one of the most powerful concepts of modern financial…
12. November 2018
• KEINE COMMENTS
Figure 3: Return, availability and security are the three competing objectives when investing money

The magic triangle of investment – or the fine art of compromise

Why does one investment yield an attractive return while another barely beats inflation? The answer lies in the magic triangle of investing – and in a conflict of objectives that no one…
Why does one investment yield an attractive return while another barely beats inflation? The answer lies in the magic triangle of investing – and in…
5. November 2018
• KEINE COMMENTS
Figure 2: In contrast to equity investments, a substantial increase in the value of a savings account remains an illusion.

Investing money instead of saving – what the figures really show

What happens if you leave CHF 10,000 in a savings account for several decades – and what happens if you invest it broadly in equities? Saving feels safe. Investing money sounds risky….
What happens if you leave CHF 10,000 in a savings account for several decades – and what happens if you invest it broadly in equities?…
29. Oktober 2018
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